MEDELA

 

Duomo work closely with the Medela's marketing deparment to reinforce the company's brand image in Spain and Portugal

 

Company

Company

Founded in 1961 by Olle Larsson and headquartered in Switzerland, Medela today is led by his son Michael Larsson. Medela concentrates on two business units: "Human milk", the leader in the development and production of breast milk feeding products and solutions; and "Healthcare",

Medela conducts basic research in partnership with leading scientists, medical professionals and universities, and uses the research results in the development of it breastfeeding products and solutions. Medela has 18 subsidiaries in Europe, North America and Asia, and together with independent partners distributes its products in more than 100 countries. The company employs more than 1.800 staff worldwide, 440 of whom are located in the Canon of Zug, Switzerland.

Areas of action

Areas of action

  • Communication strategy design and roll-out to position Medela as an industry specialist in breast milk research and breastfeeding, and a staunch advocate for the health of women and children
  • On-going press office in Spain and Portugal
  • External and product communication
  • Management of press galleries and interviews
  • Creation, distribution and measurement of press releases
  • Development of creative communication strategies to enhance product awareness

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