VITHAS
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In 2012 we paved the way to communicate the Vithas brand as a new player in the Spanish healthcare sector. Since then, we manage and coordinate the group's communication on both local and national levels |
Company
Vithas is the first healthcare company created with 100% Spanish capital and the second founded in Spain. Every year, the company serves more than 5 million patients in its 19 hospitals and 27 specialized centers, known as Vithas Salud.
Vithas also boasts a network of the over 300 laboratories across Spain, as well as a strategic alliance in the Balearic Islands with Red Asistencial Juaneda (Juaneda Welfare Network), which has five hospitals and broad network of medical centers throughout the region.
Areas of action
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Strategic Consulting: launc of the Vithas brand
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2012 road show with institutional presentations in 10 provinces
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Sectorial positioning in the Spanish private healthcare market
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Permanent press office
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Development and implementation of corporate communication strategies on local and national levels
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Creation of informational collateral
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Corporate website
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Development of crisis communication manual
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Consulting in social networks
